Tej S. Dhakar
Russell S. Winer
Tej S. Dhakar
Quantitative Studies, Operations and Project Management (QSOPM) department
Southern New Hampshire University (SNHU)

Tej Dhakar joined SNHU in 1995 and until recently was the chair of the department. During his eight-year tenure as the chair, he led the development of a number of courses and programs in quantitative analysis, six sigma quality, operations and project management.

Besides teaching face-to-face classes, Tej has also been closely associated with the online program at SNHU. He has developed six courses and taught many online classes for the College of Continuing and Online Education at SNHU. He has also been teaching advanced quantitative methods classes in the Ph.D. program and assisting the Ph.D. students with their dissertation research.

Before arriving in the USA, Tej taught MBA students at the Institute of Management Technology, Ghaziabad and the University of Delhi. His business experience includes managing printing operations at Times of India and the Tata Press Limited for nine years.

Tej received his Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology, his Master in Business Administration from the University of Delhi, and his Doctor of Philosophy in Management Science from the University of Alabama. He was selected for the Outstanding Graduate Research Assistant Award and the Excellence in Research by a Doctoral Student Award by the University. He has also been certified as Project Management Professional (PMP) by the Project Management Institute.

Tej was selected for the membership of the Beta Gamma Sigma Honor Society for Business. He is a life member of the Production and Operations Management Society and a member of the Project Management Institute and the Decision Sciences Institute. He has also been actively serving the community in various positions on the Executive Committee of the India Association of New Hampshire for the last seventeen years.

Tej's current research interests include sales forecasting, multiple level lot sizing, anomalies in the behavior of the stock market, and mixed model assembly line sequencing. His research has been published in a number of international journals including Computers and Operations Research, Advances in Business and Management Forecasting, Journal of Applied Economics, International Finance Review. Communications in Statistics, Benchmarking, International Journal of Production Research, Journal of Japan Industrial Management Association, and Journal of Korean Institute of Industrial Engineers.

Russell S. Winer
William H. Joyce Professor of Marketing
Chair, Marketing Department

Russell S. Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing, and has authored more than 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing.

Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing Science, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science.

Research Interests
  • Customer relationship management
  • Consumer choice models
  • Psychological aspects of price
  • Use of information technology in marketing
Courses Taught
  • Executive Education
  • Marketing Concepts
Academic Background

Ph.D., Industrial Administration, 1977
Carnegie Mellon University

M.S., Industrial Administration, 1975
Carnegie Mellon University

B.A., Economics, 1973
Union College

Awards & Appointments

American Marketing Association/Irwin-McGraw Hill   Marketing Educator of the Year   2011
INFORMS Society for Marketing Science   Inaugural Fellow   2008
Direct Marketing Association   Educator of the Year   2003
Fordham University Pricing Center   Lifetime Achievement Award   2002

Selected Publications

Inman, J.J., R.S. Winer, & R. Ferraro (2009)
The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Journal of Marketing, 73 (September), 19-29

Naik, P.A., K. Raman, & R.S. Winer (2005)
Planning Marketing-Mix Strategies in the Presence of Interaction Effects: Empirical and Equilibrium Analysis
Marketing Science, 24 (Winter), 25-34

Winer, R.S. (2001)
A Framework for Customer Relationship Management
California Management Review, 43 (Summer), 89-105

Villas-Boas, J.M. & R.S. Winer (1999)
Endogeneity in Brand Choice Models
Management Science, 45 (October), 1324-1338

Chaney, P.K., T.M. Devinney, & R.S. Winer (1991)
The Impact of New Product Introductions on the Market Value of Firms
The Journal of Business, 64 (October), 573-610

Winer, R.S. (1986)
A Reference Price Model of Demand for Frequently-Purchased Products
Journal of Consumer Research, 13 (September), 250-256